Understanding search intent is the secret ingredient you can use to build content strategy and rank on search engines. As a digital marketer, it is important for you to analyze your SEO strategy because searcher intent and behavior is changing...
Artificial Intelligence
6 Ways Artificial Intelligence Impacts the World
What is Artificial Intelligence? Artificial Intelligence is becoming more popular and a common sight in today’s world. AI is the capability of a computer or a machine to think and learn. It is like creating intelligent machines that mimic the...
Search Engine Optimization
Voice Search – The Evolution of the Technology from Then to Now
You command Siri to search for the nearest pizza delivery joints and you are presented with a list of them. Voice recognition has come a long way; however, this technology is not recent. In fact, it can be traced back...
Social Media
Quick Guide to Promote Your Event on Social Media
Social Media for Events Social Media platforms can spur up plenty of conversations when something is put out on social. Now is also a great time for good content to get recognized as people love to engage productively with quality...
Reputation Management
What is Online Reputation Management and why it is important?
The term Reputation Management is the process of building and maintaining a business valuable online presence time and again. It involves taking steps to ensure that the entity, person or organization is maintaining transparent and authentic relations with their audience....
Social Media
How to Write Engaging Social Media Posts – 10 ways to be more interesting
Writing for all forms of medium conveys a similar meaning – Value. A scrupulous writer should ask himself the following questions for every sentence he writes: What am I trying to say?Which words will convey the exact meaning?What idiom or...
Influencer Marketing
What is Influencer Marketing and who are Influncers?
According to Neilson (leading global information, and measurement company), 92% of people trust recommendations from individuals over brands. Who are Influencers? Influencers are people who have established credibility in a specific industry and can persuade people to take necessary decisions...
Social Media
Top 10 Social Media Marketing Tips for Business in 2020
Social Media is the next ‘Big Thing’ for marketers now. It is a very powerful tool to connect millions of people together in split second. Businesses have to recognize which platform works well for them. Here are the 10 social...
